On Tuesday afternoon, HTC announced a new collaborative partnership with Under Armour, one of the globe’s best selling fitness brands. At this year’s CES, Under Armour announced a new fitness venture, UA Record, and HTC announced today that it will be partnering with Under Armour to bring “a series of products” to market that will work with the Record line of products.
The wearable fitness field is blowing up and HTC doesn’t have an official product in the market, so with today’s announcement, it’s easy to assume that they’ll be releasing a few different wearable products to go alongside with UA Record.
No other information or time frame was given and the whole announcement was very vague, but still an exciting time for a company who makes some beautiful hardware to be partnering with one of the biggest fitness brands on Earth.